https://www.capitalpress.com/specialsections/livestock/riverbend-ranch-progressive-operation-develops-high-quality-cattle/article_8d019364-14f4-11ec-bd03-870e77f83390.html 

One factor that sets Riverbend Ranch apart is its meticulous use of data and performance metrics. By leveraging advanced tools such as Expected Progeny Differences (EPDs) and genomics, the ranch evaluates cattle based on a variety of parameters. These include growth rates, feed efficiency, and reproductive capabilities. Data-backed decisions ensure that Riverbend consistently meets?or exceeds?the industry's rigorous standards.